… as commercial stations attract new radio listeners

Weighted Rajar radio audience figures for the final quarter of 1995 show local commercial stations’ weekly reach up from 51 to 52 per cent since quarter three.

Listening to all commercial radio rose five per cent – from 412,830 to 434,183 hours – year on year. But, weekly reach for almost all stations was down this quarter due to changes in the research methodology.

Of the national services, Classic FM fared best, remaining stable with ten per cent weekly reach. It now commands a weekly audience of 4.7 million listeners.

Atlantic remains the number one commercial hit music station with 4.5 million listeners a week. Its reach was ten per cent, down from 13 per cent in the previous quarter. Year on year its total listening hours were down 13 per cent.

Virgin 1215’s reach was seven per cent (down from eight) and Talk Radio UK four per cent (down from five). Virgin has not increased total listening hours year on year – despite the addition of its London FM service – all Virgin hours were down one per cent.

Viva!, the troubled London women’s station, saw weekly reach slump to 59,000. It plans to relaunch in the next few months after increasing the power of its transmitters.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here