Bhs has dropped HHCL & Partners and appointed Saatchi & Saatchi to handle its 5m account, as revealed first in Marketing Week (March 8). A spokesman for the store says there is still no decision on Bhs’ media buying.
TNT, the courier service, has consolidated its 3m integrated communications business into J Walter Thompson Europe. The agency claims there is no conflict with its existing Parcelforce account.
Foote Cone & Belding is launching a new project for the the British Standards Institute, the leading certification body in Britain and worldwide. The press campaign advertises the benefits of registration to the standard ISO 9000 and is part of a 1m marketing spend.
D`Arcy Masius Benton & Bowles has lost Procter & Gamble’s 1.9m UK Clearasil account to EURO RSCG, as part of a worldwide realignment of the brand. EURO RSCG handles the brand in Europe and North America and Grey has picked up the Middle East business. Clearasil is the second international brand that EURO RSCG handles for P&G.
The Lowe group has announced that it is to acquire the William Douglas McAdams Healthcare agency in New York.
Nick Kendall, head of planning at Bartle Bogle Hegarty, is joining the board of BBH’s below-the-line business, Limbo. Kendall joins Carole Lowe and Linda Rost at Limbo in piloting a creative planning department designed to boost creativity at the agency.
Visa is launching a TV advertising campaign across ten European markets through Saatchi & Saatchi. The ads break at the end of this month but will not run in the UK.
Tutt Consultancy has found that 70 per cent of clients claim they are better trained than their advertising agency staff. Tutt’s study, among marketing directors and brand managers, also reveals that 74 per cent of clients believe agency staff are “averagely or poorly” trained. All the clients interviewed by Tutt, in association with Investors in People, claimed to have had some training in the past 12 months. But only 63 per cent of agency staff could say the same.
Anchor Foods has appointed Saatchi & Saatchi to run a 700,000 integrated campaign for its Aerosol Cream.
Wilson Associates Advertising has won the 500,000 account for Allied Domecq Leisure’s Big Steak Pubs and Wacky Warehouses.