DIGESTS

Zenith Media has won 3m of new business from Hewlett-Packard in the UK. A campaign, entitled The Advantage Inside Programme, is price-led advertising, jointly funded by retailers and dealers.

Frank Bruno’s fight on Sky Sports on Saturday night attracted between 500,000 and 600,000 paying customers – just under 15 per cent of BSkyB subscribers – sources suggest. This is expected to translate into revenues of more than 5m.

Marie Claire is expected to announce the name of its new editor this week.

The Broadcasting Bill was due to receive an amendment at the third reading yesterday (Tuesday), ensuring the ITV network will in future have a single national and international news supplier. Sky News is eager to replace ITN as ITV’s sole news provider.

YTTV chairman and chief executive Ward Thomas has decided not to retire and will stay on in a non-executive role for the foreseeable future.

Premier Beverages is linking with Carlton TV to run a promotion for Typhoo offering consumers the chance to collect five original characters based on the animated version of Wind in the Willows (right).

Gillette has signed up to sponsor the sports part of TOPPS’ TV service for passengers on buses. Passengers can now watch Gillette World Sport Special.

Ark2, the Christian cable TV channel, is planning an October launch after receiving a one-off donation of 400,000.

Commercial radio advertising revenue grew by 22.7 per cent to 270.2m in 1995 with national advertising up by more than 28.1 per cent, the Radio Advertising Bureau confirms.

Telewest, the cable operator, has signed a five-year programming contract with interactive music channel The Box.

Camelot media manager Henrietta Hughes is leaving the company to pursue a career overseas.

Snickers has tied up sponsorship of Euro 96 football championship news bulletins on 84 local radio stations…

…Vauxhall and Opel have appointed The Guardian and Lowe Howard-Spink to create a Web site, Eurosoccer.com, to support their sponsorship of Euro 96.

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