Etam takes on Clark & Taylor to handle first ad campaign

Clark & Taylor has won the 2m account for fashion retailer Etam, with a brief to launch its first advertising campaign.

Clark & Taylor has won the 2m account for fashion retailer Etam, with a brief to launch its first advertising campaign.

Etam approached agencies in May last year with a brief to review positioning and communications. But the company has since been through senior-level changes, with new managing director Nick Hollingworth brought in from Burton Group’s Evans chain. It also lost marketing director Rob Thomas.

The retailer was unavailable for comment, but it is understood that Abbott Mead Vickers.BBDO and Publicis were among those agencies originally asked to pitch.

It is believed that marketing manager Deborah Ross-McKay supervised the pitch.

Etam, which has 250 stores, has established an identity as an inexpensive, mass-market fashion chain and is often referred to as the “Essex girl retailer”. Under Hollingworth, the company is seeking to reposition the brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here