Must Tri harder to hit the target

A new service from the direct marketing industry has to be worth a mention.

Tri-Direct has a new file of 40,000 names of people who have ordered chocolate through the post. Doesn’t it melt?

Most of the names are apparently female and over 35. Interestingly, the majority are car owners, which makes you wonder why they can’t just drive down to the shops like everybody else.

And not just that. The press release from Tri-Direct is addressed to a Mr Richard Wilson at Marketing Week. No one here of that name.

Could it be meant for Ms Richenda Wilson, who has already left the company? And they call it precision marketing.