TBWA loses 2m UK Evian work

TBWA has been dropped from the 2m UK Evian mineral water account, which it has handled for the past ten years.

The business has been moved into EURO RSCG Wnek Gosper; the agency handles the brand in France and across the rest of Europe. It is unclear what will happen to the account in the US, which is also handled by TBWA.

The decision to move the account was taken by Marc Mathieu, managing director of Premier Waters, the company that distributes the Evian and Volvic brands in the UK. He joined the company in October last year from Premier’s parent company the Danone Group. Mathieu has switched to EURO RSCG following tests comparing French and UK advertising.

Sources suggest that Premier Waters wants to boost the Evian brand because sales of mineral water in general are sluggish and branded mineral water is increasingly having to compete against own-label versions.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here