Rajar reverts to old-style research system

The Rajar board has decided to abandon its new research system, reverting to old-style Rajar diaries until the current Rajar contract expires in two years’ time.

Radio stations insist that the move does not mean plans for a revised research system have been ditched.

Instead, the Rajar board – comprising BBC radio, commercial radio and advertising agency representatives – last week voted to set aside “substantial” funds to research and develop a new system better suited to the rapidly increasing number of UK radio stations.

This will be reassuring for those who feared the BBC might withdraw from Rajar, a move that would have weakened the research system and significantly reduced its funding (MW March 22).

Rajar now hopes to have a new – watertight – system ready for launch when the existing Rajar contract with research company RSL expires in the autumn of 1998.

The radio industry is eager to play down the confusion of recent weeks, when data from the new methodology had to be upweighted after it emerged that light listening had been underestimated.

Others question whether RSL will keep its contract for a further term following suggestions that better handling of the situation might have diffused “bad publicity”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here