World envy for British system

I found your editorial and news item concerning the ASA and slimming advertising most depressing.

I was saddened by the fact that you should have given such undue prominence to the fulminations of a self-confessed pressure group, that ill-advisedly sees the ASA as a soft target in its unremitting campaign to change our dietary habits.

The self-regulatory approach to advertising works well in this country. Our system is the envy of Europe, if not the world. I am disappointed that Marketing Week feels it appropriate to give the oxygen of publicity to those who seek to undermine a system that so many people in advertising, marketing and the media have striven so assiduously to build for more than 30 years.

John Hooper

Director general

ISBA

London W1

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