Men are turned off by male models in magazine advertising, according to new research by EMAP Magazines. The most effective advertising for men in magazines are campaigns that are consistent, with witty, mentally challenging themes, such as Boddingtons, Silk Cut, Michelob and Smirnoff. Ads that carry lots of information and push a sales message hard […]
The new boss of the Official Elvis Presley Fan Club of Great Britain is setting herself a bit of a marketing challenge: dispelling the stereotypes surrounding fans of The King. Incoming president Julie Mundy, described in the nauseating press release to Marketing Week as a “26-year-old Long Legged Girl who incidentally wears short dresses”, is […]
George Pitcher is joint managing director of media consultancy Luther Pendragon
Men are turned off by male models in magazine advertising, according to new research by EMAP Magazines. The most effective advertising for men in magazines are campaigns that are consistent, with witty, mentally challenging themes, such as Boddingtons, Silk Cut, Michelob and Smirnoff. Ads that carry lots of information and push a sales message hard […]
Motown’s new chief executive André Harrell is planning to bring the record label’s Motown Café and concept store to London.
Eurostar’s new owner London & Continental Railways is understood to have invited agencies to pitch for the 5m account (Register-MEAL) held since launch by Young & Rubicam.
Drinks giant Guinness shaken by sudden departure of United Distillers’ UK managing director
Motown’s new chief executive André Harrell is planning to bring the record label’s Motown Café and concept store to London.
British Airways plans to mount a new marketing offensive on the leisure travel market after three years of heavy investment in improving its premium, first and business class services. BA chief executive Robert Ayling says the airline will be investing in the leisure side of its business again. The shift in emphasis comes after fresh […]
With Japanese companies eating into its Eastern Europe market, Xerox briefed Aspen to devise a branding and awareness campaign. Daney Parker reports on how the agency used data analysis to bridge language and cultural divides, boosting the com
American popular culture rules the world. This offers unique advantages for US companies, but they must beware of European antagonism to cultural dominance, says John Shannon. John Shannon is president of Grey International.
Sainsbury’s will advertise Coca-Cola on TV for the first time since the launch campaign for its own-brand Classic Cola in 1994. The move appears to boost the branded product at the expense of its own-label line. The TV ad will run from March 24 to April 10, and be part of Sainsbury’s Spring Bonus promotion. […]
Sainsbury’s is to extend its cost-cutting campaign to try to win back market share. The chain will push its February Savers campaign of 200 reduced items into next month and possibly April. The name of the promotion will change to Spring Savers. The supermarket said it was extending the campaign, which began at the start […]
UK consumers are still wary of interactive technology. However, new systems which cater better for customer needs may be about to change this.
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