Month: March 1996

Soon-to-be-launched Sunday Business will attract readers, but will there be enough for it to survive?

Guinness Ireland is dropping Arks, its Dublin-based agency of 25 years, from its main Guinness stout account. The 5m business has been handed to Bell Advertising in Dublin which will work on it with its parent, Ogilvy & Mather, London. This is thought to be the first time a UK agency has worked on the […]

French-owned consumer electronics giant Thomson Multimedia is finally launching its Thomson brand in the UK this week, three months later than scheduled. The company originally planned a pre-Christmas launch, but delayed it because not all the products were ready. As the world’s fourth largest electronics group, and the world leader in digital television, the company […]

Camelot and Scratch ‘n Win are stepping up their efforts to get UK consumers spending more on lotteries.

Whitbread Inns, the branded pub division of the brewing giant, has appointed Martin Womack as sales and marketing director. He takes the place of Stewart Miller, who is to become managing director of Whitbread Pub Partnerships. Womack was formerly managing director of Whitbread’s regional company Sherwood Inns. He will be responsible for the 1,650 Whitbread […]

Whyte & Mackay’s former marketing director Vic Skelton has left the company after US parent American Brands announced a restructure of its international divisions.

Procter & Gamble in Britain is expected to instruct all its advertising agencies to use no more than two production companies for its 150m-plus advertising business.

It is difficult to find anyone with a bad word for David Brook, npd and brand watchdog of The Guardian, who has now taken on the marketing director’s role at Channel 5. Paul McCann finds out why

Scottish Courage is understood to have hired Alex Nicol, marketing director of Glenmorangie parent MacDonald Martin, as commercial director for its international division. Nicol will report to Scottish Courage international managing director Richard Keith. He would be responsible for sales and marketing of brands outside the UK, such as Foster’s 4.5m ad spend in Europe. […]

Elaine Hunt explains which factors are most influential in deciding where to buy groceries. Elaine Hunt is research director at The Human Factor

Our Web site address on the Internet is:http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT C

Following a series of débâcles, some of the newly privatised rail companies are turning to loyalty schemes and direct marketing drives to boost traveller numbers and, more importantly, keep their regular customers happy with the service they r

I read with interest the article discussing the plight of our traditional pubs in the UK, “Inn Jeopardy” (MW March 15). It really came as a surprise to me that people seem more content to drink at home. I mean, can anybody really expect to sample the delights of warm beer served in glasses with […]

Who said that financial services marketing is boring? Certainly not The Diary. Two weeks ago a woman was appointed to a senior marketing position in the life division of a very big blue bank. Since then, we have discovered that in her former life she was known as a bit of a party animal. At […]

The macho doll Action Man, celebrating his 30th birthday this year, is being given his own TV show, starring Gladiator Mark Griffin as the hero. BSkyB is running the part animation, computer graphics and live action series on its Sky One channel from April 7. A spokesman for the Hasbro toy, first launched at a […]