UK cable and satellite programming group Flextech has launched its sales department as an independent sales house to represent Flextech-managed and independent channels. The move follows Flextech’s acquisition of 61 per cent of The Family Channel, which it will now overhaul to improve performance. Airtime sales for The Family Channel will be handled by Flextech’s […]
French-owned consumer electronics giant Thomson Multimedia is finally launching its Thomson brand in the UK this week, three months later than scheduled. The company originally planned a pre-Christmas launch, but delayed it because not all the products were ready. As the world’s fourth largest electronics group, and the world leader in digital television, the company […]
Camelot and Scratch ‘n Win are stepping up their efforts to get UK consumers spending more on lotteries.
London brewer Fuller Smith & Turner is drawing up a shortlist of agencies to pitch for its Fuller’s London Pride brand, which is handled by Butler Lutos Sutton Wilkinson.
HMV has handed Beeching Dowell Stubbs an expanded 3m above-the-line advertising account in the UK. The through-the-line agency previously shared a smaller budget with music specialist agency Quick On the Draw, prior to the music retailer reviewing its account in January (MW January 19). Mustoe Merriman Herring Levy and D’Arcy Masius Benton & Bowles were […]
I found your editorial and news item concerning the ASA and slimming advertising most depressing. I was saddened by the fact that you should have given such undue prominence to the fulminations of a self-confessed pressure group, that ill-advisedly sees the ASA as a soft target in its unremitting campaign to change our dietary habits. […]
Interpublic and Lowe Howard-Spink are believed to be discussing bringing Western International Media (WIM) to Europe to create a new pan-European media brand. Discussions, which are at an early stage, are based on the need to provide LH-S’ largest client, General Motors, with a consistent pan European media service and follow the end of its […]
The Rajar board has decided to abandon its new research system, reverting to old-style Rajar diaries until the current Rajar contract expires in two years’ time. Radio stations insist that the move does not mean plans for a revised research system have been ditched. Instead, the Rajar board – comprising BBC radio, commercial radio and […]
Pepsi is expected to cap its relaunch campaign by turning the Daily Mirror’s masthead blue
We’ve all heard of business process re-engineering, but this is about to be eclipsed by customer process re-engineering, whereby purchasing and consumption is revamped to make the whole process as convenient as possible for the consumer.
I found your editorial and news item concerning the ASA and slimming advertising most depressing. I was saddened by the fact that you should have given such undue prominence to the fulminations of a self-confessed pressure group, that ill-advisedly sees the ASA as a soft target in its unremitting campaign to change our dietary habits. […]
Pepsi is expected to cap its relaunch campaign by turning the Daily Mirror’s masthead blue
Richard Hytner, former chief executive of Ammirati & Puris/Lintas, is joining the WPP-owned Henley Centre as chief executive.
Eurosport has signed up about 2.5m worth of business with Coca-Cola, JVC, Carlsberg and General Motors to sponsor its coverage of the Euro 96 football championships, which kick off on June 8. The four companies will be joined by Digital Equipment Corporation which will sponsor a league table charting daily events. The channel’s director of […]
The latest campaign to improve our fitness is the usual waste of money, and it’s time we were allowed to be peacefully unfit