YMG lands 15m Le Shuttle brief
Marketing WeekBy Paul McCann
By Paul McCann
Cellnet marketing director Steve Rowley is quitting to join technology company 3 Com as managing director. Rowley, who takes up his new role next month, joined Cellnet in August 1994 from IBM, where he was director of the personal computer division. Cellnet has not yet appointed a successor. Rowley says: “I was happy where I […]
Everyone knows that the marketing machine is broken, and there have been many attempts to mend various parts.
British Airways Holidays is ap-pointing Tricia Warwick from Utell International as its new marketing chief. Warwick will report to BA Holidays managing director Roger Heape and is replacing Martin Young, the former head of sales and marketing who left in January. Since Young’s departure, the job has been reorganised to incorporate customer relations. At Utell, […]
Quaker is hoping to ambush Kellogg’s Euro 96 sponsorship deal, with a 1m football-themed advertising campaign and a temporary reformulation of its flagship cereal brand, Sugar Puffs. Quaker will replace 15 to 20 per cent of the regular cereal packs over the next 12 weeks, with the limited-edition Honey Monster’s Football Sugar Puffs, containing banana […]
How can communicators make the most of what Andreas Whittam Smith, co-founder of The Independent, describes as “The Third Screen” – the successor to cinema and television? The first step should be to understand what the Internet is and what it is not: and this is best done by using it. Marketers should be familiar […]
A late arrival on the UK football scene, Nike was forced to concentrate on advertising rather than sponsorship. Now spontaneous awareness of the sports brand is much higher than its competitors’.
Commercial TV audiences have seen their biggest rise in four years thanks to growth from cable and satellite homes. Adult commercial viewing has increased by one per cent in the first quarter of 1996 compared with the same period last year. This growth has been accounted for by a 30 per cent increase in commercial […]
Reliable rating figures are vital to the future of multi-channel TV, but the jury is still out on which method it is best to adopt. Torin Douglas is BBC TV’s media correspondent
BP Oil UK has hired Tesco marketing controller Sally Bye to take control of its restructured marketing department. The company previously divided its marketing in two, with a fuel department dealing with petrol and diesel, and a separate department for its shops, which includes forecourt outlets and the Express shopping concept. After the departure of […]
After reading your Cover Story Brewer’s Swoop (MW April 19), the alarm bells started to ring. As brewers become more powerful through mergers and takeovers, and beer brands are streamlined, one can only predict a 1984-style scenario, with institutions like Bass dictating which beers we drink, in bars which owe more to dentists’ waiting rooms […]
BT has performed a dramatic U-turn by appointing a marketing and sales director to its personal communications division only three months after ousting Michael Biden and claiming the position was obsolete. The post is going to Michael Wagner, currently head of network marketing. He was recruited by Biden last September but Biden was forced out […]
The Diary was impressed to discover that our Glorious Queen, unlike many of her loyal subjects, is not a victim of what has come to be known as press hype. The Queen’s Awards for Export, Technological and Environmental Achievement 1996, having adopted an astonishingly unbiased, even if somewhat dubious judging process, has listed Anglo Beef […]
The home interest magazine market is gearing up for a circulation war with a launch, a redesign and a price-cutting initiative planned. Wallpaper Media, an independent publisher with backing from Austrian group Ahead Media, is launching Wallpaper magazine in September targeting 25 to 40-year-old urban flat dwellers. The magazine, which aims to bring style magazine […]
As the partners behind the launch of Liptonice go their separate ways, Jon Rees questions what went wrong and where Unilever and PepsiCo go from here