Betting shops discuss sale of scratchcards

Betting chains Ladbroke Racing, William Hill and Coral are talking to charity scratchcard operators to sell scratchcards in their shops.

New legislation, expected to be introduced in June, will permit betting shops to sell scratchcards for the first time, as well as allowing fruit machines in shops.

However, Camelot is forbidden from selling National Lottery scratchcards in betting shops, because the Government wants to distance itself from what it sees as “hard gambling”.

The deregulation bill for betting shops is expected to be passed by Parliament in June. It would allow betting shops to feature games included in the 1976 Lotteries and Amusements Act.

William Hill’s business development director, Ian Spearing, says: “We are in discussions with the major charity scratchcard players.We see a big market for scratchcards in betting shops, and television games will give them a further boost.”

He adds that the 1,600-strong chain would also consider Scratch & Win’s Keno game, if it gets approval from the Gaming Board.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here