BST wins Le Shuttle 15m task…

BST.BDDP has won the account for Eurotunnel’s Le Shuttle service in the UK after a pitch against incumbents BMP DDB and Wunderman Cato Johnson, which is owned by Young & Rubicam.

An advertising campaign for Le Shuttle is expected to break within the next two months, featuring new creative work from BST.

Eurotunnel conducted the pitch for the Le Shuttle account in February, following the appointment of new commercial director Bill Dix. There were reports of dissatisfaction with the way the brand was being differentiated from Eurotunnel’s other service, Eurostar.

Le Shuttle operates the service which transports vehicles across the Channel, whereas Eurostar runs the city-to-city, passenger-only service.

Le Shuttle spent 11m last year on its launch campaign, and claims the figure will be about 15m this year. But one source says that above-the-line spending is to be slashed to 5m, with additional funds diverted below the line.

Le Shuttle began its 25m pan-European campaign in February last year through BMP, with Young & Rubicam’s through-the-line agency, Wunderman Cato Johnson, handling the direct marketing.

The pan-European Le Shuttle account spends half of its budget in the UK, where two thirds of its custom originates.

It is believed the Continental side of the business, worth up to 10m, will be handled by BDDP, although this has yet to be confirmed.

Meanwhile, London & Continental Railways is conducting a pitch for the Eurostar account, and has shortlisted GGT, St Luke’s and the incumbent, Young & Rubicam.

The pitches take place this week, with the result expected after the Easter break.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here