CIA declares record 6.7m yearly profits

CIA Group has posted record profits of 6.7m, up 25 per cent, for 1995. Preliminary results show the media buying group had increased turnover around the world by 30 per cent to 606m.

CIA Group has posted record profits of 6.7m, up 25 per cent, for 1995.

Preliminary results show the media buying group had increased turnover around the world by 30 per cent to 606m. Its total claimed media billings rose by 28 per cent to 904m.

CIA chairman Chris Ingram says he is particularly pleased that operating profits from subsidiaries outside the UK have reached almost 50 per cent of the company’s total operating profit.

New business wins by CIA’s Italian and German subsidiaries from Barilla and Deutsche Telekom in the first half of the year, were the group’s largest new business wins ever. Other client wins during the year include Olivetti, Calvin Klein and Wrangler.

Ingram singled out his company’s addition to Unilever’s roster of international agencies during 1995.

“In Europe this year we will be looking for means of increasing our market share in those countries where we have small to medium-sized companies,” he says.

“Apart from expanding the network geographically, our aim is to be in the top six media buyers in each market where we do business.”

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