Digests

The Irish Tourist Board has asked ten agencies to make presentions for its international account during the last week of April. Of these, three will be invited to pitch for the account in mid-May.

Complaints to the Advertising Standards Authority rose by nearly a third last year, from 9,657 to 12,804, the highest figure ever. But ten of the ads accounted for almost a quarter of total complaints.

Rothschild Asset Management has shortlisted four ad agencies for an account, worth up to 1m, to promote its brand image and products. The shortlist includes Citigate, DMB&B Financial, Greyfields and AGA Advertising.

McCann-Erickson has appointed Tracy Lovatt to the new role of commercial development director. Helen Gautier has been promoted from account director to new business director, replacing Jane Geraghty, who moved last week to Ammirati Puris Lintas as new business director. Gautier will report to Lovatt.

Cellnet is launching the first phase of a new TV campaign next week. The work is part of a 15m ad campaign through Abbott Mead Vickers.BBDO, which was started last month with a national press campaign.

Perrier has unveiled its first poster treatment for 1996 through Publicis in the traditional spring and summer mineral-waters battle. The 48-sheet poster, “Aphreaudisiac”, runs nationally this month and continues the “eau” theme, which was created by Leo Burnett.

D’Arcy Masius Benton & Bowles is unveiling its 1.5m ad campaign for Pedigree Petfoods’ dogfood Chappie on Easter Sunday. The brand, launched in the Thirties, is being relaunched with an updated pack design and new recipe.

The Royal Mail has appointed IMP and Yellow Submarine as its sales promotion agencies, signalling the completion of its below-the-line review. The review began last July and leaves the Royal Mail with six roster agencies, which cover direct marketing, loyalty and sales promotion.

GGT Direct head of account management Sue Gull and head of client services Tess Doughty have said they are considering their future with the agency. They have not yet left, as was reported last week.

The Carat group maintains that Eurospace, its media buying joint venture with TBWA, will not be affected by the sale of TBWA’s parent Omnicom’s stake in Carat’s parent Aegis.

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