Leagas Delaney has won the 2m account for Jameson Irish whiskey, after a year-long search for an agency by its owner, Campbell Distillers.
It is understood that new creative work, which will break next autumn, will include the first UK television advertising for the brand.
The Jameson account was reviewed out of TBWA last May as a result of the agency’s growing links with its other drinks client, Seagram (MW June 9, 1995). The account has been up for grabs since then.
Campbell then reviewed its other drinks brands, and appointed Davies Little Cowley to handle the Aberlour single malt whisky account. DLC already handles Havana Club rum and Black Bush Irish Whiskey for Campbell.
Campbell is also seeking an agency to run a single campaign for its Pernod brand in the UK and Germany after it split with CME.KHBB last July.