Record cable and satellite TV share

Satellite and cable TV’s share of viewing has topped ten per cent and pushed Channel 4 into fifth place for the first time, according to the latest BARB viewing data.

In the seven days to March 17, ITV beat BBC 1 with a 35.9 per cent viewing share, compared with 33.1 per cent; BBC 2 achieved a 10.7 per cent share, marginally ahead of Channel 4’s ten per cent.

By contrast, “other viewing”, which covers all cable and satellite, enjoyed a 10.2 per cent share of TV viewing. Cable and satellite channels are now available in 21 per cent of UK TV homes, representing more than 26 per cent of UK viewers.

The record share was boosted by a bumper weekend of sport on Sky’s two sports channels, including the Prince Naseem fight and coverage of the Cricket World Cup.

Other top-rating Sky programmes included Space Above & Beyond and Jag on Sky One. Five episodes of The Simpsons entered the top ten that week.

“As a milestone, beating a terrestrial channel ranks alongside exceeding 5 million customers and achieving our highest rating to date for the Bruno-McCall fight, when in-home viewing was 3.4 million, and the total audience 15 to 20 million,” a Sky spokesman says.

David Colley, managing director of Videotron, has been appointed chairman of London Interconnect, the alliance of cable companies operating in Greater London. London Interconnect aims to develop cable by offering competitive, tailor-made cable TV and telephony services.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here