DIGESTS

Olivetti has appointed CIA Medianetwork to handle its worldwide media-buying account. CIA won the pan-European Olivetti account last year.

Sealed bids for BDDP Group are expected to be with investment bank Goldman Sachs by April 19. WPP Group and Publicis are thought to have shown interest. Grey continues to deny involvement.

The Commission for Racial Equality has appointed ASAP Communications to develop a press campaign aimed at encouraging people to take discrimination complaints to the CRE. The campaign will launch next week and will run until June, the 20th anniversary of the passing of the Race Relations Act.

The Advertising Standards Authority has upheld a complaint from the Queen about a poster for Live TV created by Young & Rubicam which features Princess Diana kissing footballer Paul Gascoigne.

Columbia Tristar Home Video has awarded its 1m full service account to Lansdown Conquest. The account was with CM Lintas and Initiative Media.

Faulds Advertising has won the Curtis Fine Papers account, to relaunch writing paper brand Conservation 100 per cent Recycled.

Sara Lee, makers of Radox bath products, will launch a 1.4m TV ad campaign to back Radox Wheatgerm. The campaign, which is to run for six weeks beginning in June, is part of the company’s attempt to capture a bigger slice of the 352m personal washing market. Spanish agency Casadevall Pedrano will handle the campaign.

Regus, the world’s largest provider of serviced offices, is understood to have hired the Big Stick Agency for a brand advertising campaign.

D’Arcy Masius Benton & Bowles’ first work for Unigate Dairies goes on air this week, the first time Unigate has used TV since its “Humphries” campaign in the Seventies…

…D’Arcy Masius Benton & Bowles/Americas has won the International Dessert Partners (IDP) account. IDP is a new joint venture formed by CPC and General Mills to distribute Betty Crocker desserts in Latin America.

TMD Carat ia handling a 6m corporate advertising campaign for ICL computers. The push, which breaks in mid-April and runs until November, targets business people. Creative work shows ICL’s contribution to running large IT systems for British institutions. Creative work is by Swedish agency Capuccino.

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