Lansdown falls prey to Aldi cuts

German supermarket chain Aldi has ditched advertising agency Lansdown Conquest from its creative account in a cost-cutting move, and put the work into production studio Carney Richardson.

The account is worth about 3m, and it is believed this will increase to 5m in the next year. To fund the increase in media spending, Aldi is understood to be looking at slashing costs.

Carney Richardson uses computer generated advertising, which will be cheaper than other methods. Sources say that Lansdown Conquest will hang on to some parts of the Aldi business, though it is unclear how this will work out.

The food discounter has about 150 shops in the UK, and has taken market share from rival discounter Kwik Save, even threatening supermarket giants Tesco and Sainsbury’s.

The move follows Aldi’s decision last week to put its media buying work into Media Campaign Services, which took the entire media buying task from Lansdown Conquest.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here