Zanussi launches a 4m television and radio campaign next Monday continuing the 20-year-old ‘Appl-iance of Science’ theme. The com-mercials, devised by Leagas
Shafron Davis, use a light-hearted science fiction storyline to update the theme by reconstructing a Close Encounter of the Zanussi Kind. In the ads, which will run on Channel 4 and satellite stations, real-life characters recount their experiences of alien abduction where they meet an advanced technology product from Planet Zanussi. The campaign, which comprises four commercials, each featuring a different pro duct line, will run for nine months.