Optimedia hires Cordiant man as new md

Optimedia will confirm Simon Matthews as its UK managing director next week. Matthews, chief executive of Cordiant subsidiary Equinox Communications, will report to Optimedia’s European chairman Simon Lloyd.

Optimedia will confirm Simon Matthews as its UK managing director next week.

Matthews, chief executive of Cordiant subsidiary Equinox Communications, will report to Optimedia’s European chairman Simon Lloyd. He replaces John Taylor, who was appointed director of Optimedia’s European operations in November.

Matthews’ name has been linked with the position for some time, but Optimedia is planning to announce the appointment to its staff next week. The announcement has been delayed while Matthews negotiates his departure from Cordiant.

A number of high-profile industry figures have been linked with the post in the four months since the vacancy appeared, but all appear to have been tempted by bigger salary offers to stay put.

A number of Optimedia sources have registered disquiet at how long the post has taken to fill. As a subsidiary of Publicis, Optimedia’s biggest clients include British Airways and Renault.

Matthews, former media director of Young & Rubicam, joined Acme Media in 1994 to rebrand it as Equi-nox, offering market and brand advice plus media-buying and planning. He was unavailable for comment.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here