I was sorry to learn that the Pope is to involve himself with the commercialism that is, sadly, too often to be found in the Roman Catholic Church (MW April 5).
Surely the Pope should offer spiritual guidance, not business advice. The news that he is to pick a logo that will subsequently be sold to companies in celebration of Our Saviour’s birthday comes as a sore disappointment.
I appreciate that many organisations will want to exploit the unique marketing opportunities afforded by the Millenium – and I am sure your magazine will cover many more such stories in the run-up to 2000 – but I strongly believe the Roman Catholic Church should abstain from such activities. I hope it is the last time I see the Pope in Marketing Week.