The right-on reverend of advertising

The Church of England paid dearly when it started to ordain women, with some of its more traditional members walking out.

The Diary wonders if new moves by the CoE to ordain marketing executives will have a similar effect. One such high priest is former Unilever brand chief Thom Braun, who has been ordained, while continuing with his more earthly duties as a marketing consultant.

On top of that, Braun has written about his experiences in a series of books that kicked off with the bestseller Holy Orders, followed by a sequel, Free Spirits. The book’s protagonist is CoE priest Michael Dunn, who drives a BMW, wears polka dot clerical shirts and works as an account handler at an advertising agency. That, surely, is enough to make the faithful desert the flock.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here