Camelot blames weak sales on lack of new scratchcards

Camelot has admitted that flagging sales of National Lottery Instants scratchcards – which last week achieved their lowest sales so far – has been caused by a lack of new games.

Instants sales plummeted to 16.9 million last week, over 1 million below the previous lowest level of 18.1 million. During the first months of the year, sales levelled out at around 19 million.

A Camelot spokeswoman says: “We have not had a new game for some time, and some people get fatigued with the same game. Sales go up when new games launch. The reason for the low sales last week is that there is a lack of stock about, as many of the games have come towards the end of their run.”

The news is a blow for Camelot, which hopes to see Instants sales stabilise at around 20 million. The company says it plans a number of new game launches over the coming weeks, and would ideally like to see nine or ten Instants games operating at the same time.

Camelot also blames the effects of the double roll-over of million-pound prizes in the on-line game for taking away sales, and says the Bank Holiday weekend may also have contributed to the lower sales figures.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here