Marketing and advertising people are not generally known for their generosity. So it was a surprise to hear from McCann-Erickson that they had raised 20,000 for the Capital Radio Help a London Child appeal – with the help of a few celebrities and a couple of stunts.
The agency asked Chelsea goal-keeper Kevin Hitchcock to save penalties from clients and staff, who paid 5 a time to try to get the ball past him.
McCann doubled the money for every save. Hitchcock spent four hours trying to fend off goal attempts, and helped raise 2,000 into the bargain.