Charity is child’s play for McCann

Marketing and advertising people are not generally known for their generosity. So it was a surprise to hear from McCann-Erickson that they had raised 20,000 for the Capital Radio Help a London Child appeal – with the help of a few celebrities and a couple of stunts.

The agency asked Chelsea goal-keeper Kevin Hitchcock to save penalties from clients and staff, who paid 5 a time to try to get the ball past him.

McCann doubled the money for every save. Hitchcock spent four hours trying to fend off goal attempts, and helped raise 2,000 into the bargain.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here