AISE, an industry collective to represent the interests of Europe’s soap and detergent companies at European level, has been formed. AISE-member companies, of which there are 1,200, come from 23 countries and employ 250,000 people.
FCA, Z, Opéra and Australie are fighting for the FF60m (8m) Martini account in France with incumbent McCann-Erickson.
TBWA, Dsseldorf, has been appointed to handle advertising for Thomas Cook Travellers Cheques in Germany, after pitching against three other agencies.
Sat 1, the German TV station, which carries transmissions of German league football matches, has launched its own isotonic drink, ‘Ran Sports’.
Gucci, the Italian luxury goods brand, is running a major print campaign in Germany to support the opening of five new shops. The company intends to offer more serious competition to the likes of Louis Vuitton and HermÃÂ¨s.
Castorama, the French retailer, says it will wind down its Amiland chain of specialist pet care centres unless a relaunch proves successful. The stores face competition from garden centres and hypermarkets.
France’s Senate has voted to suspend all openings of new stores with floor space exceeding 300sq metres for a period of six months. The suspension does not affect authorisations already granted.
Geldkarte, a pilot smart card payment scheme, has been introduced in Germany’s Ravensburg region. Over 100,000 local inhabitants will be able to pay for a wide variety of goods and services without using cash.
Unilever’s German head Manfred Stach has written to the German government ahead of a forthcoming review of legislation, complaining that recycling quotas and fees are no longer ecologically justifiable.
C&A has opened its 20th store in Eastern Germany, bringing to 180 the number of stores it operates across the country.
DDB Needham has been appointed by La Mairie de Paristo to handle all advertising on environmental matters for a three-year period.