DIGESTS

BMW is to review its media buying market by market across Europe. It is thought the UK review will be limited to incumbents Zenith and WCRS, which handle the media for Rover and BMW respectively. Initiative

Media will be involved where it has the Rover account in Europe.

Channel 5 is understood to have started talks with agencies about an advertising campaign to announce its video retuning operation.

Katz International has appointed Clare Macdonald, former sales director for Live TV at Scott Lynds, to head its sponsorship and promotions division.

The Observer begins a national TV ad campaign this Thursday to promote a series looking at cult music, movies and lifestyles in the Sixties and Nineties.

BSkyB has signed a joint promotion deal with Domino’s Pizza to brand 500,000 pizza delivery boxes with Sky Movie’s logo (right) and featuring first-run movies. A regional press and leafleting campaign supports the promotion.

TV viewers – 73 per cent with terrestrial and 68 per cent with cable and satellite – claim to be annoyed that in the future they may have to pay to watch sports presently available free on terrestrial channels, according to the ITC’s annual viewer attitude survey, Television: the Public’s View.

Ladbrokes is backing Two Way TV in a planned launch in-home betting service with the interactive TV provider.

Time Out’s biggest campaign so far breaks this week on Virgin, Heart, Kiss and Jazz FM radio stations, 500 Underground poster sites and on Taxi doors.

Atlantic 252 has joined forces with Cinema 100 – organiser of National Cinema Day in June – for a joint cinema commercial.

The Weather Channel has appointed Robert Bradley, previously director of international development, to head its new UK operation, which launches on June 30.

PolyGram, and New Regency, the US film production company, are expected to be among the first in this week’s opening round of bids for Hollywood studio MGM/UA.

Nynex, the cable company, is to launch ‘number portability’ – enabling any BT customer to switch to Nynex telephones and keep their old number.

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