DIGESTS

Interpublic Group is thought to be close to buying DraftDirect, formerly Kobs & Draft, the direct marketing consultancy in which Cordiant holds up to 25 per cent. DraftDirect bought itself out from Cordiant for $27.2m (18m) last year.

Mellors Reay and Cowan Kemsley Taylor have pitched for the Ross Young Linda McCartney meals account. The creative strategies are to go into research.

The Sea Fish Industry Authority has launched a national campaign through Faulds. Ads will appear in the press, on posters and on the radio in the three-year campaign, which is worth 6.5m.

Foote Cone & Belding is unveiling its latest ads in the 1.5m campaign for business finance specialists Alex Lawrie during the ER and Dispatches programmes. Teaser ads will appear in the Evening Standard with such lines as ‘Get your cashflow off the critical list’ and ‘Cashflow Solutions (As mentioned in Dispatches)’.

Walsh Trott Chick Smith is off the pitch for London Docklands, leaving only Bates Dorland on the shortlist.

Reed Personnel, the recruitment company, is talking to advertising agencies about its account, presently held by Austin Knight.

Age Concern Insurance Services has appointed through-the-line agency Jaffe to its 1m account.

The Daily Record and Sunday Mail have appointed Edinburgh agency Feather Brooksbank to handle its non-TV media buying. The incumbent was Riley Advertising.

Young & Rubicam launches a new campaign next week for Terry’s Suchard limited edition version of its Dime bar, renamed ‘miDe’. The promotion is supported by a national poster campaign. The 96-sheet poster will gradually reveal the identity of a mystery celebrity, posing with a suggestively-held chocolate bar.

The Direct Marketing Association is opposing proposed legislation restricting VAT exemption on direct mail insurance offers to recipients categorised as ‘persons seeking insurance’. The DMA has asked all members of its Financial Services Council to write to HM Customs & Excise by May 3 in protest.

Michael Zur-Szpiro, chairman of the Aroma coffee company, is joining identity consultants Wolff Olins as head of strategy.

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