Shops vie for BG, TSB 10m card

TSB and British Gas are talking to advertising agencies about a 10m launch campaign for a co-branded credit card.

Chris Moss, former marketing director for mobile phone company Orange, is acting as a consultant to TSB.

He has drawn up a shortlist thought to include TSB’s agency D’Arcy Masius Benton & Bowles, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and Lowe Howard-Spink.

Moss, who would not comment, is expected to cut the list to three today and make a final decision very shortly. One source describes the launch as “imminent”.

The British Gas credit card will be offered to its 18.5 million domestic customers, who will be able to use it to pay their bills as well as to make general purchases.

TSB will issue the card and control the day-to-day running of the scheme.

It is expected that holders of the card will receive discount on their gas bills. Customers who already pay their bills by direct debit get a six per cent discount.

The card is the latest in a line of co-branded credit cards issued, with companies such as Peugeot linking with Midland and Tesco in talks about a similar scheme with NatWest Bank.

News Analysis, page 21

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here