Spillers man takes 14m Weetabix role

Weetabix has appointed Spillers marketing manager Tony Corps to take charge of the 14m advertising budget, ten months after former ad chief Colin Morley quit.

Marketing manager Morley was known to be unhappy about the company’s strategy (MW July 7 1995). Weetabix is having to defend its market share against multinational competitor Kellogg, which has more than three times its value share of the market.

Corps is in charge of dogfood brands at Spillers, including Prime and Winalot, and reports to marketing director Pete Farrand.

He is expected to take up his new post in June at the privately owned British company, where he will be in charge of all the cereal brands including Weetabix, Ready Brek and Alpen, and will report to commercial director Les Comley.

A Spillers spokeswoman says no one has been appointed to replace Corps, who has worked at the company for nearly seven years.

Weetabix spends about 9.5m (Register-MEAL) through Lowe Howard-Spink and about 3.5m on secondary brands Alpen and Ready Brek through AMV.BBDO.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here