Sunday Business, Tom Rubython’s new national business newspaper, starts a 3m launch campaign this Friday with a burst of national TV advertising under the strap- line Business Was Never Like This. The newspaper’s launch issue is out this Sunday (April 21).
The TV launch, created by Arc Advertising, will be followed by a national 96- and 48-sheet poster campaign, and national radio advertising.
Sunday Business marketing director Phil Lawlor says the 3m marketing budget will be spent over a launch period of three months.
Lawlor declined to give precise details of which TV stations and poster companies would handle the business, but did say that national press advertising has come off the schedule because press owners wanted a surcharge.