Maiden and TDI plan advertising initiatives for the transport sector

Maiden Transport and TDI are investing in new products for the transport advertising market.

Maiden has negotiated a ten-year extension to its Railtrack concession but solely for a secret new advertising product that will be unveiled in the next few months.

Maiden told potential investors at the launch of its flotation prospectus last week that it planned to invest in products linked to getting extensions of its Railtrack concession be-yond the December 1998 deadline.

Chief executive Ron Zeghibe says he does not believe Maiden will have to fight a bidding war with rivals, More O’Ferrall or Mills & Allen, for the next concession.

Poster buyers believe the new product could be six-sheets that contain three rotating posters, or telephone lines to supply information to liquid crystal displays (LCD) on poster sites in railway stations.

TDI, the company which runs the London Underground advertising concession, is awaiting London Transport safety approval for posters with LCD displays.

The panels will be connected to TDI via ISDN lines and modems, that update on-screen information. TDI has been approached by Reuters, which wishes to use screens to supply financial information as part of a sponsorship programme of Underground stations in the City (MW March 15).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here