PO to cut Littlewoods Quick Pix…

Post Office Counters is in talks with Littlewoods about axing its Quick Pix coupons from as many as 3,000 UK post offices, after only seven months in operation.

PO Counters has been selling Littlewoods charity scratchcards and Quick Pix – a simplified form of the pools which offers a jackpot of up to 2m – in 17,500 British outlets since last September.

However, smaller post offices have been unable to sell Quick Pix and have been left holding stock.

Observers say the number could be as high as 3,000 outlets, but Littlewoods denies this, claiming it is likely to be “hundreds of post offices rather than thousands”.

The move comes as Littlewoods Pools, the company’s gambling division, axes a number of marketing positions. The shake-up is being carried out by marketing director Tony Hillyer, who is attempting to impose a more traditional marketing structure at the company.

The head of the Littlewoods Scratchcards division, Phil Rooney, is being moved over to the pools division. The company is creating the position of head of consumer marketing to cover pools, Spot the Ball and scratchcards. The appointee will report to Hillyer.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here