New Stone Age theory is primitive
Marketing WeekThe idea that early man did not wear the trousers and that the Victorians rewrote history is evidently a mammoth lie
The idea that early man did not wear the trousers and that the Victorians rewrote history is evidently a mammoth lie
The market research feature, Public Enquiries (MW April 5), while highlighting several different agency types using “different” and “adventurous” methodologies, does not show how research can be made to be holistically more effective. We firmly believe that one of the key reasons for the lack of genuine innovation in the Nineties is because of researchers […]
Capital and MSM’s position burdens them with their responsibility of developing the medium of radio The radio industry faces a number of challenges as it works to consolidate and develop its gains of the past few years – challenges which were put into focus recently by two contrasting events. In the same week that the […]
Maiden Transport and TDI are investing in new products for the transport advertising market. Maiden has negotiated a ten-year extension to its Railtrack concession but solely for a secret new advertising product that will be unveiled in the next few months. Maiden told potential investors at the launch of its flotation prospectus last week that […]
Never mind own-label detergents and food, Britain’s supermarkets are now expecting own-label cosmetics and toiletries to deliver the kind of profit margins that they once expected from the aforementioned sectors. Safeway and Sainsbury’s have recently launched ranges of oral healthcare products (MW April 12). And both Tesco and Superdrug are now selling a much wider […]
Camelot is deliberately holding back on developing new games for its loss-making Instants scratchcard game so it can boost profits, according to rival scratchcard operator Scratch-n-Win. Scratch-n-Win chairman Lord Mancroft says he believes Camelot is stalling new game development so Instants sales will fall, and losses will be reduced. Weekly sales of Instants fell to […]
The growth of home shopping could shake up the take-home sector. Shilen Patel is a business consultant at Datamonitor
INDUSTRY Viewpoint; Sara Louise Borland, Marketing manager, LA Gear
Computer games maker Sega is understood to have given its country managers across Europe the freedom to choose their own advertising agencies, in a move which weakens McCann-Erickson’s hold on the 20m pan-European account. The move follows Sega’s decision earlier this year to close its European headquarters in London and Sega sales operations in Holland, […]
George Pitcher is joint managing director of media consultancy Luther Pendragon
Pepe Jeans, founded 17 years ago on Portobello Road in London, is moving its European office out of the UK and into Amsterdam. Pepe, which hit the spotlight last year when its controversial “teenage suicide” ads were put under scrutiny by the Independent Television Commission, has suffered declining market share since the Eighties when it […]
Dickson Poon’s life reads like a Hollywood biography of the rich and famous. Born into an affluent Hong Kong family, sent to a British public school, married three times (once to a famous kung fu star), he is now the wealthy entrepreneur behind the successful London store Harvey Nichols. The fresh-faced Poon, 39, has built […]
Jacob’s Bakery has appointed three general managers to head its newly created business units, as part of an ongoing restructure. The new general managers will be responsible for marketing, production, planning and new product development. Purchasing director Chris Clemmow will be handling the plain and savoury biscuits unit, taking over the marketing responsibilities held by […]
Maiden Transport and TDI are investing in new products for the transport advertising market. Maiden has negotiated a ten-year extension to its Railtrack concession but solely for a secret new advertising product that will be unveiled in the next few months. Maiden told potential investors at the launch of its flotation prospectus last week that […]
Headhunters are believed to be already seeking a replacement for Sears chief executive Liam Strong after the retailing group announced yearly pre-tax losses of nearly 120m yesterday (Tuesday). A source close to the company says at least two headhunters have been told to look for potential chief executives. Sears denies Strong is being ousted from […]