Month: April 1996

Presenting facts wins people over

Marketing Week

John Shannon presents an articulate case that agencies are experiencing a pressure to cut costs, which can impact negatively on resources and consequently on the quality of work produced “Margin erosion is a losing tactic” (MW April 5). The solution, however, is not bigger budgets. The debate must be about value, not costs – the […]

Walsh Trott scoops 6m Sunday Express account

Marketing Week

The Sunday Express has appointed Walsh Trott Chick Smith to handle its 6m creative account. Walsh Trott was a late entrant on the pitch list. It is understood to have beaten HHCL & Partners, Abbott Mead Vickers. BBDO, Lowe Howard-Spink and D’Arcy Masius Benton & Bowles to the business. Incumbent Leo Burnett did not pitch. […]

Advalue:NIKE Football campaigns

Marketing Week

A late arrival on the UK football scene, Nike was forced to concentrate on advertising rather than sponsorship. Now spontaneous awareness of the sports brand is much higher than its competitors’.

Commercial TV audiences rise…

Marketing Week

Commercial TV audiences have seen their biggest rise in four years thanks to growth from cable and satellite homes. Adult commercial viewing has increased by one per cent in the first quarter of 1996 compared with the same period last year. This growth has been accounted for by a 30 per cent increase in commercial […]

Unite to defend British boozer

Marketing Week

After reading your Cover Story Brewer’s Swoop (MW April 19), the alarm bells started to ring. As brewers become more powerful through mergers and takeovers, and beer brands are streamlined, one can only predict a 1984-style scenario, with institutions like Bass dictating which beers we drink, in bars which owe more to dentists’ waiting rooms […]

Queen does not buy the beefy bull

Marketing Week

The Diary was impressed to discover that our Glorious Queen, unlike many of her loyal subjects, is not a victim of what has come to be known as press hype. The Queen’s Awards for Export, Technological and Environmental Achievement 1996, having adopted an astonishingly unbiased, even if somewhat dubious judging process, has listed Anglo Beef […]

Home interest mags square up for a fight

Marketing Week

The home interest magazine market is gearing up for a circulation war with a launch, a redesign and a price-cutting initiative planned. Wallpaper Media, an independent publisher with backing from Austrian group Ahead Media, is launching Wallpaper magazine in September targeting 25 to 40-year-old urban flat dwellers. The magazine, which aims to bring style magazine […]

Brief

Marketing Week

Teen band East 17 has been signed up by Pepsi to play a free concert in Moscow under the banner: ‘Pepsi Rocks Red Square Blue’. The concert, co-ordinated by Broadcast Innovations which handles all Pepsi’s event marketing across Europe, takes place on April 27. The show will be broadcast live on satellite channel MTV to […]

PO to cut Littlewoods Quick Pix…

Marketing Week

Post Office Counters is in talks with Littlewoods about axing its Quick Pix coupons from as many as 3,000 UK post offices, after only seven months in operation. PO Counters has been selling Littlewoods charity scratchcards and Quick Pix – a simplified form of the pools which offers a jackpot of up to 2m – […]

K Advertising wins direct sell PC task

Marketing Week

Action Computers, which sells PCs and associated products direct to consumers, has appointed K Advertising to run its first above-the-line UK advertising campaign. K Advertising pitched against Maher Bird Associates and Team Saatchi for the account. The budget is still under discussion but Action is considering TV, press and radio. National advertising is expected to […]

Brief

Marketing Week

Teen band East 17 has been signed up by Pepsi to play a free concert in Moscow under the banner: ‘Pepsi Rocks Red Square Blue’. The concert, co-ordinated by Broadcast Innovations which handles all Pepsi’s event marketing across Europe, takes place on April 27. The show will be broadcast live on satellite channel MTV to […]

Specialist sports daily seeks launch agency

Marketing Week

Sport First, Britain’s first daily newspaper dedicated to sport, is looking for an agency to handle its 1m launch and subsequent campaigns. The paper launches in the first week of June to coincide with the start of the Euro 96 football tournament (MW April 19). It is published by an associate company of Parliamentary Communications […]

Flattery is on behalf of all at BA

Marketing Week

British Airways chief executive Bob Ayling is a big admirer of his boss, Sir Colin Marshall, and believes in the sincerest form of flattery. Ayling has been named Advertiser of the Year and told BA staff: “I regard this award as a huge honour, but will accept it on behalf of everyone at BA.” Well […]

Heinz’s market share hit by cut-price beans

Marketing Week

Heinz’s share of the branded baked bean market has slumped to an all-time low of 31.7 per cent as consumers switch to own-label beans at rock bottom prices. The latest figures for Heinz’s volume share for the week ending April 5 compare with a volume share of 41.2 per cent in August 1995 (AGB) before […]