Heinz’s share of the branded baked bean market has slumped to an all-time low of 31.7 per cent as consumers switch to own-label beans at rock bottom prices. The latest figures for Heinz’s volume share for the week ending April 5 compare with a volume share of 41.2 per cent in August 1995 (AGB) before […]
Viewers in cable homes watch more TV than non-cable households, and higher cable and satellite channel is at the expense of terrestrial channels, new research shows. The main cable-exclusive channels reach over half of all people and almost three-quarters of all men and three-quarters of all adults in cable homes, according to the first Cable […]
Top London store Harvey Nichols has ambitious plans for expansion, with next week’s flotation expected to fund the great push North. But can the darling of Knightsbridge become an exclusive national brand? By Michele Simpson
Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector. Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through […]
Viewers in cable homes watch more TV than non-cable households, and higher cable and satellite channel is at the expense of terrestrial channels, new research shows. The main cable-exclusive channels reach over half of all people and almost three-quarters of all men and three-quarters of all adults in cable homes, according to the first Cable […]
In the first of an occasional series, we research the effectiveness of outdoor campaigns
As the Co-op presses on with its price-slashing Low Price Zone promotion, big-label suppliers are taking retaliatory action to protect their brands. Does a loss-leading strategy have long-term value?
Could I please draw your attention to an inaccuracy in a recent news story concerning the entry of People’s Bank to the UK credit-card market “US bank takes on marketer to oversee credit card launch” (MW April 12). At the tail end of the story you say MBNA offers a card with an APR of […]
Tesco plans to launch its new co-branded card nationally in the first week of June. The card, being developed in conjunction with NatWest Bank (MW April 19), will be called Clubcard Plus. It is being presented to Tesco’s board this week, and is similar to a debit card, but is being dubbed a payment card. […]
How can communicators make the most of what Andreas Whittam Smith, co-founder of The Independent, describes as “The Third Screen” – the successor to cinema and television? The first step should be to understand what the Internet is and what it is not: and this is best done by using it. Marketers should be familiar […]
Quaker is hoping to ambush Kellogg’s Euro 96 sponsorship deal, with a 1m football-themed advertising campaign and a temporary reformulation of its flagship cereal brand, Sugar Puffs. Quaker will replace 15 to 20 per cent of the regular cereal packs over the next 12 weeks, with the limited-edition Honey Monster’s Football Sugar Puffs, containing banana […]
British Airways Holidays is ap-pointing Tricia Warwick from Utell International as its new marketing chief. Warwick will report to BA Holidays managing director Roger Heape and is replacing Martin Young, the former head of sales and marketing who left in January. Since Young’s departure, the job has been reorganised to incorporate customer relations. At Utell, […]
Cellnet marketing director Steve Rowley is quitting to join technology company 3 Com as managing director. Rowley, who takes up his new role next month, joined Cellnet in August 1994 from IBM, where he was director of the personal computer division. Cellnet has not yet appointed a successor. Rowley says: “I was happy where I […]
By Paul McCann
Sales of Unilever’s Chicken Tonight have slumped by almost a quarter since their peak in 1994, despite a 5m investment in the brand last summer. The brand was hailed a huge success after it shot to the leading position in the market, just eight months after its 1993 UK launch. It was supported by the […]