Month: April 1996

To develop effectively, satellite needs more research into the viewing habits of cable and dish owners

US company House of Blues New Media has joined forces with AMV.BBDO and Freud Communications to launch a new media marketing business called Traffic Interactive. Traffic will specialise in driving high volumes of Internet browsers to advertisers’ Web sites by relaying exclusive content – typically, live events – through the Net. “We’re interested in marketing […]

Marketing and advertising people are not generally known for their generosity. So it was a surprise to hear from McCann-Erickson that they had raised 20,000 for the Capital Radio Help a London Child appeal – with the help of a few celebrities and a couple of stunts. The agency asked Chelsea goal-keeper Kevin Hitchcock to […]

The legacy of gangster Al Capone is causing problems for British brewer Bass in its a attempt to launch Hooper’s Hooch alcoholic lemon drink in the US. US consumers associate the word hooch with the illegal whisky made during the Prohibition period – the moonshine which brought Capone riches as a bootlegger. “‘Hooch is a […]

Sport First, Britain’s first daily newspaper dedicated to sport, will launch on June 6 to coincide with the start of Euro 96. It will publish six days a week, concentrating on football – although all sports will be covered, as will betting. The broadsheet will be published by an associate company of Parliamentary Communications, Sport […]

Whether it’s a tailor-made circus or your very own pop group, specialists can give a real lift to your event.

Cross the great divide of the Channel, and the quality of European exhibition venues rises immediately. Although we have fine sites such as Birmingham’s NEC, Verité Reily Collins finds that we have some hard lessons to learn from our Continent

Former directors of the collapsed Dolomore distribution group have created a new company to distribute and market premium lagers Sol and Dos Equís and adult soft drink Red Bull. Dolomore went into receivership two weeks ago (MW April 5). Created last September it handled all trade marketing and sales for the brands. The new company, […]

If Lord Rothermere is putting money on Labour, the party line must be winning Tory votes – or has the ‘red’ brand a bluish tinge these days? Nick Higham is BBC TV’s media correspondent

Paul Flett, former Sega director of product marketing, has been appointed director of marketing for Warner Entertainment. Asda supermarket has lodged a complaint with the European Commission against the price fixing of over-the-counter (otc) drugs. The supermarket wants price maintenance over otc drugs to be declared unlawful. British Gas has taken on Roger Wood as […]

Jim Diamond’s letter “Farmers are sick of Loony Left disease” (MW April 12) seems to be suffering from, if not mad cow disease, then slightly eccentric correspondent syndrome. If farmers cut corners to “make a fast buck” in the Eighties (for example by feeding scrapie-infected sheep brains to naturally herbivorous cows) then I for one […]

The Midland Bank has sealed an estimated 2m deal to become overall sponsor of ITV’s premier drama series, including Prime Suspect and one-off episodes of Inspector Morse. The two parties have been in negotiations for several months although the deal was thought to be dead in February (MW February 23). The sponsorship will begin next […]

Eurostar owner London & Continental Railways has appointed St Luke’s to run a new 6m advertising campaign promoting the Channel Tunnel rail service.

Ladbroke Racing is hunting a director of marketing as the betting industry prepares to exploit greater advertising freedom resulting from Government reforms. The new director will oversee a marketing budget of 5m, and work alongside Ladbroke’s commercial director John O’Reilly. The company controls a 1,900-strong chain of betting shops. O’Reilly comments: “We have got a […]

The future of Liptonice iced tea in the UK looks bleak after a split between the three companies which produce and distribute it. PepsiCo and Britvic (which is part-owned by PepsiCo and distributes the product) are dissolving their partnership with Van den Bergh Foods, a Unilever subsidiary. Van den Bergh is to take over distribution […]