There is nothing like blowing your own trumpet, and marketers are veritable virtuosos at this particular art form. Take for example a letter received from the Direct Mail Information Service, which reads:
“Remember 1985? It was the year of Live Aid, the Manchester air disaster and the year Nelson Mandela first turned down the offer of freedom. It was also the year an unsuspecting world saw the birth of the Direct Mail Trends Survey – the direct marketing industry’s bible on consumer behav iour and attitudes to direct mail advertising.”
It is interesting to see that the UK direct mail industry considers itself to be such a leading player on the world stage. Unfortunately much of the industry’s direct mail outpourings ended up in the dustbin of history.