Branded Web site embargo to be lifted

The ban on brand name sites on the Internet is to be lifted in response to commercial pressure.

The Government-funded body responsible for Net registration, the United Kingdom Education Re-search Network Association (Ukerna), only allows company trading names to appear on the World Wide Web (WWW). Ukerna has decided to do away with the rule in June.

Matthew Timms, new media manager at Vauxhall, whose Web site has had 2.5 million claimed “visits” since it began ten months ago, says: “This will suit high-profile brands owned by low-profile companies.”

There are 15,000 British-based businesses on the Web, but 7,000 of them have only been on stream since January. By the end of the year, with the addition of brand-only sites, industry sources say this figure could increase tenfold.

More British companies publish on the Internet than read it, claims a new report.

A quarter of the blue-chip companies questioned said although they had a site on the Internet they never bothered to check what else was on it.

Graham Brown, of Tunbridge Wells-based IT consultants Neaman Bond, who carried out the report, says: “At the moment, British businesses view the Net as immature, but that is changing all the time.”

The report, Corporate Intentions on the Internet, was funded by Slough corporate software company Computer Associates. It questioned 80 British companies included in the Global 5000 index.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here