DIGESTS

Pepsi is filming the world’s first commercial in space, using the Russian Mir space station.

Warner Bros has snubbed its own interactive division, Warner Interactive, and awarded a multi-million pound deal to Virgin Sound & Vision for children’s software, featuring the Looney Tunes characters.

Mitsubishi Corporation is launching an alcopop called Afreeka, imported from South Africa. It contains alcohol from the Marula berry.

Safeway has linked up with Lloyds Bank Insurance Services to offer insurance discounts for ABC cardholders. There is speculation that the chain is soon to launch a credit card.

Microsoft, the computer software giant (right), has launched a CD-Rom designed to let beginners design and manage their own Internet Web pages. FrontPage will sell at an introductory 99 until the end of the year…

…Microsoft marketing services manager Madeline Crabb has left the company.

Premier Magazines, the country’s largest contract publishers, has launched an Internet publishing service. The new company – Premier Online – has won contracts to publish Web titles for British Airways and Manchester United Football Club.

IBM will launch the first voice-activated home computer game over the Bank Holiday. The campaign, handled by Ogilvy & Mather, includes a London Zoo launch, a live link up with Chris Tarrant’s Capital Radio Breakfast Show, as well as press advertising.

Macallan-Glenlivet has formed an operating board, called The Macallan Distilleries, to market its whisky brand globally. Marketing manager Robin Lambie has become director for marketing in the English-speaking world.

Aramis International, an Estée Lauder company, is to launch the American fragrance tommy in the UK in August.

Eastern Electricity has appointed the Clydesdale Bank’s former head of marketing, Robert Pieczka, as its first marketing manager.

Cussons, the soap maker, is relaunching its Imperial Leather anti-perspirant deodorants with an improved aerosol formulation and new packaging. A new variant, Carnival, is being added to the existing three products.

Superdrug is rebranding its range of dental products. Ultrafresh toothpaste brand, aimed at families, will cost approximately 50 per cent less than mainstream premium brands, while Ultracare is priced in line with these brands.

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