Where have the over-25s gone?

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw0001

Where are the consumers over 25-years-old – have they passed on?

Marketers seem to be obsessed with concentrating on the young market, presumably based on research showing they are catchable and that others are set in their ways, and don’t switch brands.

Whatever happened to the powers of persuasion?

Brian W. Adams

BAA Associates

London SW18