Brief

Peugeot is returning with a new execution in the ‘Thelma and Louise’, or rather Emma and Rosie, campaign for its revamped 106 range. The new ad, through EURO RSCG Wnek Gosper, takes the duo to Australia. The estimated 5m TV, press and poster campaign focuses on the exterior refinements of the car and its added size – big enough to get two sheep shearers and their sheep on the back seat. It is the first serious modification of the 106 since its 1991 launch. Rival French manufacturer Renault unveils a new campaign through Publicis for its new generation Clio next week, with Nicole separated for the first time from her Papa.