Financial institutions: Major switch away from above the line, says study

The British Lung Foundation is launching a cinema advertisement to reinforce its ‘quit’ message to smokers. It portrays a bedridden man, violently coughing. The ‘Buy Buy’ ad will coincide with the publication of a survey of consumers suffering long-term lung problems. More than half those surveyed had previously smoked and 70 per cent are in favour of a complete ban on tobacco advertising. The charity claims smoking contributes to 110,000 deaths in the UK each year. The black and white commercial was created by Ray Gower and Mick Nijjar of Union Commercials and 24 FPS respectively.