The Chelsea Partnership is being folded into its parent company Grey Advertising, after losing key clients and failing to win new ones. The future of The Chelsea Partnership chief executive, Maryann Barone, is uncertain. The agency was set up in September 1993 by Grey Worldwide to develop “prestige” clients. Barone, who was brought over from […]
The British Lung Foundation is launching a cinema advertisement to reinforce its ‘quit’ message to smokers. It portrays a bedridden man, violently coughing. The ‘Buy Buy’ ad will coincide with the publication of a survey of consumers suffering long-term lung problems. More than half those surveyed had previously smoked and 70 per cent are in […]
A new French book lays down rules for relationships between agencies and clients. The fact it contains nothing startling or new does not matter, as John Shannon explains. John Shannon is President of Grey International
Toy giant Hasbro has lost its senior European vice-president of strategic marketing, Simon Spalding, to the new Hollywood studio DreamWorks. He will become head of the film company’s European Consumer Products group. Sources inside the toy giant describe the spilt as “amicable”, and point out that for the moment Spalding is still based in Hasbro’s […]
The Swiss are about to risk their reputation for sound business thinking and financial rectitude by gambling 145m on a chain of duty free shops. The directors of Swissair, the country’s state-owned airline, would be “out of their minds” to go ahead with an acquisition of Allders’ duty free division, according to Panmure Gordon’s transport […]
Amnesty International is planning a renewed challenge to British laws that prohibit it from using TV and radio as advertising media, following the publication of a Green Paper from Brussels designed to harmonise marketing rules throughout the European Union. The ban on political advertising on TV and radio in the UK – enshrined in the […]
Ark2, the first Christian channel to be produced in the UK, has appointed Team Saatchi to handle the advertising for its October 14 launch. The cable channel, based in HTV in Bristol, plans to run ten hours of programming a day, and it says will “entertain, challenge and engage but not preach”. The station, which […]
A new campaign for Lilt will break through McCann-Erickson on June 5 as part of a claimed 10m marketing spend to extend the appeal of the brand beyond the summer months. Lilt brand owner Coca-Cola says the core campaign idea involves presenting Lilt as the brand which allows the drinker to achieve ‘a mental “time-out”, […]
Deregulation and supermarket expansion have shaken up the sector, with drugstores and own-label performing strongly. By Anthony Irwin. Anthony Irwin is research manager at Euromonitor
The old adage ‘never take sweets from strangers’ makes it hard to aim product sampling at children. Martin Croft explains
NatWest has been forced to shelve the launch of its 4m TV branding campaign because one of its new star actors, Timothy Spall, has been diagnosed as having leukaemia. NatWest head of marketing Raoul Pinnell says the TV campaign has been put on hold. “Our thoughts are with Timothy and his family at this time,” […]
The Chelsea Partnership is being folded into its parent company Grey Advertising, after losing key clients and failing to win new ones. The future of The Chelsea Partnership chief executive, Maryann Barone, is uncertain. The agency was set up in September 1993 by Grey Worldwide to develop “prestige” clients. Barone, who was brought over from […]
A new French book lays down rules for relationships between agencies and clients. The fact it contains nothing startling or new does not matter, as John Shannon explains. John Shannon is President of Grey International
The rumoured flop of Pepsi’s blue relaunch challenges widely held assumptions about the effectiveness of marketing
Seagram is moving into the own-label UK drinks market, by launching a range of mixers to compete against Cadbury Schweppes and Britvic. Seagram’s Mixers, a US brand which is being sold through Asda, includes tonic, bitter lemon and American ginger ale in the range, plus their diet equivalents. The drinks are being sold in two […]