The Amstrad brand name will be allowed to die if the proposed 230m takeover by Psion is successful. Sources at the personal organiser manufacturer say it will look into developing a new range of upmarket PCs, notebooks and other personal electronic products. There has been recent speculation – denied by Amstrad – that it was […]
Sainsbury’s is taking on premium haircare brands, such as Pantène Pro V and Procter & Gamble’s Vidal Sassoon, with its latest sub-brand launch – a range of shampoos and hair conditioners, Salon Advantage.
The Meat & Livestock Commission’s latest response to the ‘mad cow’ crisis is a series of poster ads to be followed by a TV campaign from its agency BMP DDB.
As is so often the case when your columnist George Pitcher strays from business into politics his analysis is underpinned by the sort of chinless corporatism that characterises the policies of certain sections of the UK business community. This was illustrated when he attacked the Government’s policy of fighting for Britain’s interests in Europe, “Major […]
The new financial services joint venture company created by British Gas and the Chicago-based HFC Bank is to be called Golden Eagle. The plans for Golden Eagle were first revealed in Marketing Week (April 19). It will offer a range of financial services products including a credit card, personal loans, Peps and savings products to […]
London’s Trocadero centre, soon to be relaunched as Europe’s largest indoor entertainment complex, is looking for a sponsor. The multimillion pound deal is part of a series of sponsorship partnerships which the company is aiming to create. “We have been in talks with a number of companies and have put the naming rights to the […]
Armani, the Italian fashion giant most closely associated with the advertising industry, is talking to agencies about a pan-European ad campaign. It represents a major U-turn for the company which has handled all its creative work in-house. It has employed individual photographers to shoot its ads, in order to maintain control over the brand image. […]
London News Radio’s new owners are relaunching the ailing station under the old LBC name, in an attempt to boost its listener base and cash in on the buoyant ad climate.
Channel 5 has started to unveil its programming schedules to advertising agencies and has revealed that it plans to mimic the Rupert Murdoch-owned Fox Network in the US. The company has been presenting to agencies and has revealed that it will screen Fox-made programmes such as Beverley Hills 90210, Melrose Place and a new sci-fi […]
Sceptics find Website ads are not all they’re cracked up to be, but Nick Higham is sure of their value as a medium with a significant future. Nick Higham is BBC TV’s media correspondent
A new report exposes Americans as habitual liars. Is it their fear of giving offence that keeps them from the truth?
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Direct Line’s innovations in car insurance meant runaway success and an army of copycats. But last year’s profits were down 90 per cent, so it now needs not only a new agency, but a complete overhaul.
Nestlé has dropped Leo Burnett from its UK agency roster, moving Carnation Coffee-mate, Burnett’s last piece of Nestlé business, to a below-the-line agency.
International Distillers and Vintners, the drinks arm of Grand Metropolitan, has found a rather peculiar sponsorship. It has struck an exclusive deal with The British Mule Society, to promote Smirnoff Mule, a vodka and ginger beer mixture. An exclusive deal indeed, for who else would be interested in sponsoring a society dedicated to the fortunes […]