Airtours chief Carrick kicks off 6.5m review

Tour operator Airtours is reviewing its 6.5m advertising account with Manchester agency Sass Panayi, following the appointment of a new marketing director.

A spokesman for Airtours says the company has spoken to agencies in the North and in London, though he refuses to name which agencies are in the frame to pick up the account.

He would not confirm whether the incumbent was among the listed agencies.

The chosen agency will work on an advertising campaign to be launched next summer. Airtours cumulative bookings for summer 1996 were down 24 per cent to the start of April.

The ad review was sparked by the recent appointment of a new marketing director, Richard Carrick, who has returned to the tour operator from hotel giant Granada.

He joined Forte from Airtours last October, just before Granada’s hostile takeover bid.

At the end of last year, Airtours appointed the Poulter Agency to handle its 500,000 account for the Eurosites camping holiday business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here