All-party group hunts agency to combat the Euro-sceptics

The European Movement is searching for an agency to create a multi-million pound autumn campaign to fight the growing wave of Euro-scepticism in the UK. The pro-Europe group is trying to attract financial and political support from the business community.

It employed McCann-Erickson two months ago to handle a recruitment and fundraising campaign. But once the money is in place it will re-open its search for an advertising agency and direct marketing company to develop business and consumer campaigns.

The all-party political group is raising money to fight the growing level of Euro-scepticism amid demands for a referendum on European monetary union. But it has a tiny budget in comparison to the estimated 20m available to Sir James Goldsmith’s Referen dum Party.

“We have a blueprint for a campaign and will be going out to agencies for the first stage of a campaign,” says the Movement’s director of communications David Vigar. “The business community needs a campaign which will influence public opinion and have a knock-on effect on politicians so they will not be frightened of the public.”

He adds: “We are planning a major financial, fully integrated marketing programme.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here