Fort Sterling is talking to agencies about its toilet tissue brand Nouvelle. The company split with Leagas Shafron Davis earlier this year, after a decrease in the planned 2m advertising budget, without running a new campaign. The account was previously with David Pearson Advertising who ran the ‘cheeky’ commercial, featuring two children on a giant stuffed toilet roll.
Mellors Reay & Partners has retained the 1m British Rail International account.
D’Arcy Masius Benton & Bowles unveils a press campaign on Monday to launch the new Citizen Eco-Drive, a state-of-the-art watch powered by even the poorest light. Executions include: ‘Give it a light kick and it will run and run’, ‘A light snack keeps it going 24 hours’ and ‘Some faces don’t always have to be in the spotlight’.
Jeyes, the household hygiene company, has shortlisted two agencies, Cowan Kemsley Taylor and BST.BDDP, for its 4m account to promote key brands. A decision is expected by mid-June. Jeyes has been searching for an agency since it pulled its brands out of McCann-Erickson Worldwide earlier this year.
Deutsche Morgan Grenfell has appointed HHCL & Partners to handle a corporate advertising project.
BST.BDDP unveils a pan-European press campaign for tobacco giant Philip Morris Europe SA today (Wednesday), saying the health threat of passive smoking has been exaggerated by anti-smoking lobbyists. Tim Nicholls, BST BDDP partner, says: ‘We have been working with Philip Morris on its issues advertising for a year. This is phase three.’
Thomas Cook is launching a drive through BST.BDDP which will break in London today (Wednesday) and roll out nationally from Thursday. The campaign will test a new strapline for Thomas Cook: ‘A little difference can make all the difference.’ The new ad promotes Thomas Cook’s foreign exchange services, including its policy of buying and selling coins in major currencies and its new Moneywise guide to foreign exchange.
Publicis has been appointed by AMP to handle its estimated 3m pan-European account. The account was won after a review which involved two other agencies, Ammirati Puris Lintas and Summerfield Wilmot Keene & Partners.
Ammirati Puris Lintas president and former chairman Anthony Simonds-Gooding has left the agency. He was promoted to chairman in January, following a reshuffle which saw deputy chairman and executive creative director Andrew Cracknell promoted to chairman and former J Walter Thompson worldwide director of strategic planning William Eccleshare appointed as chief executive.